Leveraging Marketing Metrics: Leading CMOs on Driving Accountability, Supporting Business Objectives, and Interpreting Results (Inside the Minds)

Leveraging Marketing Metrics: Leading CMOs on Driving Accountability, Supporting Business Objectives, and Interpreting Results (Inside the Minds)

Leveraging Marketing Metrics provides an authoritative, insider’s perspective on identifying and utilizing key performance indicators to enhance business operations. Featuring marketing executives from some of the top companies in the nation, this book explores the importance of defining clear variables, prioritizing the right metrics, and collecting data with precision and consistency. From generating employee buy-in to leveraging soft metrics, the authors discuss the more challenging aspects of enforcing accountability and offer their strategies for overcoming obstacles while improving operational excellence. Underscoring the value of flawless execution, these experts also address how to interpret results, solicit internal and external feedback, and create transparency around data to support company goals and drive customer satisfaction. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today

List Price: $ 60.00

Price: $ 60.00

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