Driven: Business Strategy, Human Actions, And The Creation Of Wealth
Authored by Dr. Mark L. Frigo and Joel Litman. DRIVEN: If we can better understand how the success or failure of a business is driven by its plans and actions, then we can greatly improve how we run our businesses and value companies. DRIVEN is about RETURN DRIVEN STRATEGY, a framework for business analysis and planning prioritization and the culmination of a ten-year research project studying and categorizing the root causes of thousands of businesses that have succeeded, failed, or remained in mediocrity. The underlying research covers up to 30 or more years of firm performance. DRIVEN includes explanations, diagnostics, and case studies. Chapters are ordered consistently with the Return Driven Strategy framework, making DRIVEN a valuable guide for ongoing reference as well as an interesting and enlightening read.
List Price: $ 26.95
Price: $ 26.95
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A Must Read,
For years I have used this framework for evaluating critical business decisions. It has been an invaluable compass when allocating resources in human capital, intellectual capital, and investment capital, particularly when those resources can be so scarce. We have a saying that, `Vision without execution is hallucination.’ I would follow that with `Visions supported by Return Driven Strategy have the best chances for success.’
Michael Gremley
CEO VoicePrism
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