Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by
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New idea; new approach,
This book, Six Sigma for Marketing Processes, differs from most Six Sigma books. Its purpose is to introduce 3 new proactive methods to focused on improving core marketing / business process areas: Strategic Planning (for Portfolio Renewal), Tactical Offering Development & Launch Preparation (developing an offering), and Operational in a Post-Launch environment (managing an offering through its lifecycle). It mentions the importance of the more traditional Six Sigma methods, and discusses selecting and using the appropriate method at the right time, for the right business need.
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