Six Sigma Customer Satisfaction and Loyalty
A Six Sigma customer is a client who benefits from the highly disciplined quality control method which lays focus on developing and distributing near-perfect goods and services. Therefore, it is possible detect the problem of products not being perfect and to come up with ways to eliminate the problem. This will ensure that the problem is dealt with at its source and prevent such problems from arising in the future.
The way in which customers carry out business has changed as a result of globalization and the immediate access to products, services and information. The old models of businesses do not work any longer. The competitive environment in the business world today does not leave room for error. All businesses should therefore try to delight their customers and persistently look for new methods to go beyond customer expectations if they want to be successful in the long run; this is where the Six Sigma Methodology comes in.
This process involves listening to clients in order to determine the major quality concerns that can be dealt with to decrease costs and increase profits. In so doing, customers will always be willing to purchase the products which reach their expectations and those which exceed their expectations. More customers means more sales and hence more profits.
Six Sigma enables businesses to benefit from the experience of employees and customers. A team of trained and certified Six Sigma Professionals identify a problem by talking to clients and employees. They then calculate the cost of these setbacks, look for ways to eliminate these problems at their starting place, and execute improvements. Having a talk with customers about how they would prefer the products to be is important to the clients since they are assured high quality products made in their preferred way.
This method of improving the quality of products and services has led to three important things that a business and its customers benefit from. They are client satisfaction, client retention, and buyer loyalty. These three factors are important in determining the probability of success and profit making in any organization. As a result of consumer loyalty, client retention rate is high therefore business results follow. A business cannot sustain itself without customers. There is an overlap between desired results and the three factors mentioned above. Consumer actions highly determine how frequently a business achieves its desired results. A business which does not focus on client satisfaction is left at the mercy of the entire market.
A satisfied consumer is ready for the next better opportunity but a dissatisfied consumer looks for someone else to produce a service or a product. Without loyal customers, a competitor will eventually satisfy those particular desires and your consumer retention rate will go down. Having loyal customers is a great step towards achieving the set target of high profits since these loyal clients will return despite offers from competitors.
Many customers have greatly benefited from the desire by Six Sigma practicing businesses to prioritize consumer interest. When their needs are met by businesses, consumers enjoy the benefits of their preferred types of high quality products. Satisfied customers will always be loyal to your business and this leads to the eventual growth and continued success of your firm.