Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market
Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market
No matter what industry you’re in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results. Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: Become a great leader – get superior results from everyone around you Attract and keep great people – build peak-performing teams Develop a great business plan – structure your business to maximize every resource Offer a great product or service – identify exactly whatyour market needs Deliver superior customer service – make service your key competitive advantage Create a great marketing plan – position your business as the preeminent pr
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Focusing on the Customer,
I appreciate this book because it includes practical action steps to attract customers and keep them interested and engaged. The focus is really on what the customer values.
I work for a nonprofit organization and the content was 100% applicable: how to best concentrate time, money and resources on the most successful services and programs; and how to create a culture of “continuous improvement.”
Very rarely do we talk about “how to be” – the focus is usually on “what to do.” This book blurs that line, giving equal importance to being a leader of character and a proactive doer.
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Thompson and Tracy have written one of the best books on not just how to build a great business, but how to be successful at anything.
A couple of my takeaways that I am using today are their Six Key Questions in Strategic Planning (plus their explanations and guidance to answer all of these questions):
1. Where are you now? What is your current situation?
2.How did you get to where you are today?
3. Where do you want to go from here?
4. How do you get from where you are today to where you want to be in the future?
5. What obstacles will you have to overcome? What problems will you have to solve?
6. What additional knowledge, skills, or resources will you require to achieve your strategic objectives?
As well as the evergreen advice from Peter Drucker’s Five Questions:
1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results are you trying to accomplish?
5. What is your plan?
If you only bought and read one book this year on how to become successful, this should be it.
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