Marketing Planning in a Total Quality Environment (Haworth Marketing Resources)

• Used Book in Good Condition

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they’ve learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year–instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations:
Y

More

Quality Management for Projects and Programs
With a focus on doing the right thing right the first time, Lew Ireland has constructed a solid presentation on how to invest in q…

Pocket Guide to TQM (Mini Pictorial Guides)
Another new book in the popular and original series of pictorial guides – John Oakland cuts through the complex concepts and confu…