Accounting, Finance and Presentation for Small Business: Commerce is King
Accounting, Finance and Presentation for Small Business: Commerce is King
In Commerce Is King, Blake Hendrix focuses on the basics of accounting and finance in honing the presentation skills of small businesspeople. The author’s goal is that the reader become a “conversant generalist” when presenting his business fundamentals to venture capitalists, traditional banks, and ownership groups such as managers and stockholders. The various motivations of these diverse groups are discussed, with insights on how to target and push their very real “hot buttons.” With this book as a guide, the small businessperson will be able to succeed in today’s increasingly competitive marketplace by better articulating his business plan to the audiences who matter most. With his comprehensive perspective, Blake Hendrix guides the small businessperson in how to present and manage every aspect of a business, from strategy to finance, from marketing to acquiring capital, from damage control to writing business plans. Hendrix brings his knowledge, humor, and common sens
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Finance Primer for Small Business Owners,
This book is an essential read for anyone starting or running a small business. A very high percentage of small businesses fail. In part, this high failure rate stems from not understanding the money side of business and taking full advantage of banks and investors. Hendrix provides an important foundation. He does not focus on preventing failure but rather on enabling success. The main point is that small business leaders need to see financial information as the scorecard of fiscal health and providing the insights to course correct. Seizing opportunities and dealing with problems often involves the support of bankers and investors. They want to know where you are and where you are going. To make this case in terms they will understand and find credible, you need to use conventional financial terminology. The book defines these items and explains where and when they are important.
This is not a dry finance or accounting book–it is a primer for aspiring business leaders. Don’t be afraid that reading this book will be like some foul tasting medicine that is supposed to be good for you. Hendrix explains each concepts and why it is important in down to earth terms.
I wish I had this insight years ago when I started my first business. Even after learning through the school of hard knocks, I have gained key insights from reading Accounting, Finance and Presentation for Small Businesses. John I. Todor, Ph.D. is the author of Addicted Customers: How to Get Them Hooked on Your Company.
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